Minute to Win It
28th July 2011
McMullen referees Flack and Swash in ITV2's Minute To Win It, in association with Cadbury Spots v Stripes
Darren McMullen is to referee Joe Swash and Caroline Flack as they battle head-to-head in ITV2’s brand new game show, Minute To Win It.
The new eight-part series, in association with Cadbury Spots v Stripes, sees Swash and Flack reunited to captain groups of friends as they compete in hilarious and bonkers 60-second challenges using everyday household objects.
Minute to Win It is a world-renowned format and McMullen is also the host of Minute to Win It Down Under. Shine TV’s Executive Producer, Lisa Perrin, said: “Darren is a hugely popular host of the show in Australia. Already familiar with the format and the games, he was the natural choice for the UK version and is well placed to keep Joe and Caroline in line!”
Angela Jain, Director of Digital Channels and Acquisitions said: “Caroline and Joe are the perfect team captains for this fast paced and competitive show and Darren is the ideal host as he knows the programme so well. May the best man or woman win.”
Each week, Caroline and Joe will lead their respective teams, made up of outgoing members of the public consisting of life-long friends, work mates or family members, as they undertake ten whacky challenges which escalate in terms of difficulty.
As well as encouraging their teammates, the Celebrity captains will get down and dirty competing against each other in off the wall games, which range from Nutstacker, where a player has 60 seconds to stack a tower of ten nuts using only chopsticks, to Puddle Jumper, when the player must move a ping pong ball from one cup of water to another only by blowing, and A Game Of One Half, which sees the player throwing playing cards at a watermelon half, in a bid to try and stick as many in as possible!
Scotsman Darren, host of the hit NBC Show Love In The Wild, said, “I've hosted many shows in several different countries around the world and I can honestly say that I've never had so much fun in my TV life than I had during the filming of Minute To Win It UK. Having Flacky and The Swashing Machine as team captains added a fantastic dynamic to the show, that I’m sure will be plain for all to see on camera. I dare you to watch this show and not like it."
Team captain of the girls, Joe Swash, said: “I’m already addicted. I’ve been practicing loads, failure is not an option for my teams. Caroline and I are quite a competitive couple and I’m determined to be victorious across the whole series – I think it’s going to get messy!”
Boys team captain, Caroline Flack, added: “It’s so good to be reunited with Swash. We have unfinished business! And who can complain about spending all day with the lovely Darren McMullen?”
Cadbury Spots v Stripes launched in 2010 and the next phase in association with Minute To Win It will include additional activity around the TV show. Team captains Joe and Caroline will appear at events and in online behind the scenes footage leading their Spots and Stripes teams to glory. This is the next phase of the ambitious programme designed to get people of all ages and walks of life to play games again.
Norman Brodie, General Manager of Cadbury’s London 2012 programme said: “Darren, Caroline and Joe are such good fun and encompass the competitive spirit of Cadbury Spots v Stripes.”
The series was ordered by Emma Tennant, Controller of Digital Channels and commissioned by Claire Zolkwer, Commissioning Editor, Comedy and Entertainment. It will be broadcast on ITV2 in the autumn.
Notes To Editors:
Minute to Win It is being produced by Shine TV and NBCUniversal International from an original format created by Friday TV.
Cadbury and ITV recently announced a brand partnership built around ITV2’s commission of Minute To Win It.