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ITV Commercial hosted the World Cup Dinner, where they announced the two on air sponsorship partners for the tournament next year; Hyundai and Lucozade.On the right are some of the pictures from the event which was attended by World Cup winners Sir Geoff Hurst, Martin Peters and Rugby World Cup winner Martin Corry.Jim Rosenthal and Steve Rider hosted the evening interviewing the well known faces in the room including one of the newest additions to the ITV Sport team, Marcel Desailly. Aaron Mokoeba, the South African Captain gave his view on how the host country will fare in 2010 and Uruguay international and current Brighton and Hove Albion Manager Gus Poyet, recalled when his country last won the converted cup (it was 1950!).Both the Jules Rimet Trophy and the current FIFA World Cup Trophy were on display and if you would like a copy of your picture from the night please email worldcupdinner@itv.com
With the right strategy, planning and execution, sponsorship of ITV programming can help any brand achieve its objectives.
ITV were proud to showcase our Upfronts 2010 London event on the 19th of November and our Manchester event on the 30th of November.
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