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Friday, 3 Sep 2010

Insights & Effectiveness

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Insights & Effectiveness

If you are an advertiser looking to build brand awareness and talk creatively to your target market, no other medium comes close to television. In this section, you’ll find statistics and case studies that illustrate that advertising on ITV really does work.

New Research 

  • Response TV

    ITV and DMA present a brand new research that proves when used as part of a multi-media campaign, TV would have a positive effect on the response rates of other channels.

    Take a look at the exciting new research

The power of ITV

Get the facts behind the shows

Case studies

See what ITV could do for you

Showcase

Green Up Your Life

British Gas: Green Up Your Life

Read the British Gas case study
Tour de France

Tour De France: pushed the right buttons in 2009

See what the red button offered the race...
Coca-Cola

Coca-Cola

Read the Coca-Cola case study

Insights

See how effective TV advertising is

Glossary

Get the meaning behind the jargon