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Saturday, 4 Feb 2012
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Insights & Effectiveness

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Case studies

It worked for them – and it could work for you.

Television advertising has a fantastic ability to enhance brands, build awareness and drive sales, whether through traditional 30-second spots or by combining these with creative solutions such as interactive or online advertising, sponsorship or advertainment.

But don’t take our word for it. In this section, you’ll find a host of case studies which show how a wide range of companies and organisations have used the power of television to achieve a variety of results. Click on any of the headings below to find out more.

For more case studies on the effectiveness of TV advertising, go to www.thinkbox.tv

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Yeo Valley

  • Yeo Valley Case Study 2

    Yeo Valley was already the leading organic brand in the UK but needed to appeal to everyday families in order to achieve growth in the face of recession and a shrinking niche. In essence, our strategy was to take a focused approach to media through The X Factor, that in turn delivered increased engagement with our viewers & results for Yeo Valley. This targeted campaign lead to 71% increased brand awareness, 15% increase in sales and 500,000 new households buying the brand.

    See how Yeo Valley achieved this

Dulux

  • Dulux

    The aim of the Dulux marketing team, with the agency Mediacom, was to re-ignite the public’s passion for decorating and show that if you “Change your walls, you Change your world”.

    View the case study

Suzuki Swift & ITV CPM Effectiveness

  • Suzuki Swift

    Arena’s wanted to extend the reach of the TV campaign so they compiled a campagin for the Suzuki Swift and followed it up with fieldword. The results showed that TV prompted awareness and TV & Online together are increasing agreement that Suzuki Swift would be first choice for new purchase.

    View More

Lloyds TSB

  • Lloyds TSB

    Lloyds TSB aimed to increase consideration for Lloyds TSB Cash ISA, increase traffic to their website and ensure further public awareness of their ISAs' benefits. They compiled a video ad for TV, which ran alongside an online campaign. The results show an uplift in; spontaneous brand recall, depth of favourability, likelihood to consider Lloyds TSB for ISAs as well as general increases in brand positivity.

    View More

Marks and Spencer

  • m&s image

    Marks and Spencer needed an ad campaign to promote their new Autumn children's clothing range. They achieved this through mutliple platforms including; a video advertisment, national press, social networking and ITV Online. The resulting effect encouraged customer engagement and successfully challenged brand perceptions.

    Read our Marks and Spencer case study

Kellogg's

  • Kelloggs

    Kellogg's wanted to demonstrate to their target audience of families the fun they can have, baking with their products… & invite them to take part. They challenged ITV to get behind their baking promotion, with the aim of getting consumers to spend time with their Rice Krispies cereal.

    View case study details