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Friday, 3 Sep 2010

Insights & Effectiveness

My ITV

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Kelloggs

Case studies

It worked for them – and it could work for you.

Television advertising has a fantastic ability to enhance brands, build awareness and drive sales, whether through traditional 30-second spots or by combining these with creative solutions such as interactive or online advertising, sponsorship or advertainment.

But don’t take our word for it. In this section, you’ll find a host of case studies which show how a wide range of companies and organisations have used the power of television to achieve a variety of results. Click on any of the headings below to find out more.

For more case studies on the effectiveness of TV advertising, go to www.thinkbox.tv

New commissions

  • Whitechapel

    See what exciting new shows ITV has in store.

Current season

  • Magic Numbers

    Whether it's drama that chills, crime adventures that absorb, or the cheeky and irreverent humour of Harry Hill’s TV Burp, we have treats in store for everyone.

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    Sponsorship

    With the right strategy, planning and execution, sponsorship of ITV programming can help any brand achieve its objectives.

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    Online

    Use ITV.com to enhance the power of your brand online.

Dulux

  • Dulux

    The aim of the Dulux marketing team, with the agency Mediacom, was to re-ignite the public’s passion for decorating and show that if you “Change your walls, you Change your world”.

    View the case study

Warrington’s Farmers Market Event

  • Warrington

    Warrington has one of the largest indoor markets in the Northwest, established 750 years ago. In 2009 Warrington achieved the‘Best Indoor Market in UK’ status.  Although sales of fresh produce have increased since the recession, overall footfall figures to the market had shown signs of gradual decline year on year.

    View Details

Arriva Trains Wales

  • Arriva

    Arriva plc is a major transport service organisation within Europe. The company offers bus, train, commuter coach, waterbus and airport transport services, as well as bus and coach distribution.

    Find out more

British Heart Foundation

Kellogg's

  • Kelloggs

    Kellogg's wanted to demonstrate to their target audience of families the fun they can have, baking with their products… & invite them to take part. They challenged ITV to get behind their baking promotion, with the aim of getting consumers to spend time with their Rice Krispies cereal.

    View case study details

Stockport Borough Council Fostering Service