Archive

Below are some older case studies. Click on the links to read more.

Driving sales

In May 2004, Avon returned to UK television for its first national TV advertising campaign in nearly 40 years. The campaign used ITV1, Channel 4, five, Sky Sales and E4 to drive sales for a new product called Cellu-Sculpt... more

In 2001, Halifax was set a target of doubling its current account sales in 12 months in order to achieve ‘extraordinary growth’. In terms of achieving its goal of increasing switching to its brand, the advertising campaign featuring clerks from Halifax branches, came up trumps. There was just under a six-fold increase in share of current account switching in 2001 compared to the previous year... more

The cranberry juice drinks brand Ocean Spray is the world’s largest grower and producer of cranberries. In the UK it is known for its cranberry juice drinks, sold under the Cranberry Classic brand. With own-label dominating the juice and juice drinks market, accounting for 64% of overall category volume, persuading consumers to buy into a brand seemed a tough task... more

By 1999 Britannia was the UK’s second largest building society (behind Nationwide), but it was worried about its future. Advertising had a clear impact on modernising Britannia’s image and communicating its brand positioning as a caring, helpful organisation... more

Budweiser symbolised all things American. But the image of tough men triumphing against adversity had lost its shine, and was no longer relevant. ITV played an important role in their advertising campaign, accounting for over half of the TV advertising budget... more

Brand awareness

Ester-C is an enhanced vitamin C nutritional supplement that helps support immunity, heart health, joint health and vision. Their aim was to increase brand awareness of the Ester-C vitamin C effervescent drink and increase their market share through a one week advertising campaign... more

Following the successful launch of the all-new Focus in January 2005, Ford was looking to build on the launch by creating or tying it in with an event. ITV devised a pioneering new advertising model to run an ‘advertainment competition’ live on ITV1 over the Easter holiday period... more

Saniflo’s TV campaign set about to communicate information about their range, to people who were likely to be in the home improvement market. Saniflo used ITV’s Made To Measure pre and post research service in order to ascertain the success of this campaign... more

Esselte’s revolutionary product, the DYMO LabelWriter, is an easy-to-use, cartridge-free way of printing labels straight from your PC. ITV Sales launched the DYMO LabelWriter ad in a centre break of Coronation Street and held a trade launch evening to watch the first spot go out live from The London Studios... more

Breathe Right is a division of the US company CNS, a health and personal care products company whose aim is to make products that solve everyday problems. After a two-week television campaign, their brand awareness increased significantly... more

Nikon was established all the way back in 1917 and the reliability of the brand has been based on high-level technological power since the company’s establishment. However, increasing sales is easier when the consumer’s confidence has been secured, so Nikon returned to television advertising after a 15-year absence... more

The Skoda Octavia had launched in 1998 with a £10 million budget. It had good industry reviews, but by the end of the year sales were not as high as anticipated. Skoda had a real, deep-seated brand stigma. It needed a client prepared to take risks, and a visionary agency, to turn the brand from a joke into a national success... more

In 1999 the Dairy Council began work on its flagging product to make milk modern, visible and high-profile. The ad campaign successfully stimulated greater frequency of milk drinking across all ages, reflecting the universal appeal of the ad campaign... more