Building awareness

Television is a great medium for building awareness of a brand or product. If you want to get across a particular message about what you do, what you stand for and what your product does, TV advertising produces results.

Yeo Valley was already the UK’s leading organic brand, but to achieve growth in the face of the recession, it had to break out of this shrinking niche and appeal to the everyday families of Britain. The role for marketing communications was therefore clear: to take the Yeo Valley brand into the mainstream and make it a part of the lives of our viewers. See how they achieved this.

A small household appliance's advertiser needed to extend the reach of the campaign amongst light TV viewers and increase consideration through demonstrating that this brand is a superior product in terms of performance and manoeuvrability and to continue to justify its premium price point. Find out more...

The aim of the Dulux marketing team, with the agency Mediacom, was to re-ignite the public’s passion for decorating and show that if you “Change your walls, you Change your world”. See how they did this

Kellogg's wanted to demonstrate to their target audience of families the fun they can have, baking with their products… & invite them to take part. Watch how they did this innovative campaign

Natuzzi Group is the world’s leading producer of leather sofas and Italy’s largest furniture manufacturer.They wanted to increase awareness of brand in Cardiff and announce the opening of the new store in Bristol. See how they worked with ITV to do it.

Herbert Brown is a secondhand jeweller, pawnbroker and operator of other financial services with 36 branches across the North of England and the Midlands. They wanted to create greater awareness of the brand. See how the campaign did.

In the past Newcastle City Council had tried a variety of advertising mediums, ranging from outdoor media to radio and press, but it was found that TV was by far the best response method but this time they tried TV increase awareness of the need for foster carers in Newcastle. View the results.

British Heart Foundation had a brand objective to reduce the number of fatal heart attacks, while the communications challenge was to educate people about the signs of a heart attack. Their two-minute ad was transmitted during Midsomer Murders. See how it did.

Rex Johnson & Sons wanted to increase awareness of the company’s ‘gold rush’ opportunity offering customers an opportunity to exchange their unwanted silver and gold for cash during the difficult economic climate. View the results...

The changes to the Gambling Act on 1st September 2007 meant that ad Irish Lotto Bet could show their advert after 9pm. They used this to raise awareness of their brand. Find out more...

While Mr Clutch has previously advertised using press, direct mail and internet but they wanted to reach to a wider audience so decided to use TV in the Meridian Kent region...

Queens Arcade, located in the heart of Cardiff, wanted to increase awareness and raise the profile of the centre as well as attract new customers so it ran a 20 second commercial in the ITV Wales Region. Take a look at the results.

Match.com wanted to increase brand awareness and create standout so they went with the concept of live TV advertising which has never been done before. See the results.

Wartner is a brand that had been in the UK market since 2002 and it decided it wanted to drive sales as well as increase market share. National TV advertising was the route they went for...

British Gas launched its Generation Green initiative to establish its strong environmental credentials with local communities, schools and consumers. It included an ad-funded programme and was promoted on ITV.com resulting in 108% of viewers more likely than non-viewers to see Generation Green as a positive environmental example. Click here to read more

ITV’s Interactive TV coverage of Tour de France raced ahead this year, offering live streaming behind the Red button in full screen for the first time ever with half a million Sky and Virgin viewers using the service to see the latest news and competitions, with over 250,000 watching videos of the race live – triple the number of views in 2008. Find out more