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Friday, 12 Mar 2010

Insights & Effectiveness

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Tour De France: pushed the right buttons in 2009

ITV’s Interactive TV coverage of Tour de France raced ahead this year, offering live streaming behind the Red button in full screen for the first time ever.

Across a 5 day period, half a million Sky and Virgin viewers used the service to see the latest news and competitions, with over 250,000 watching video of the race live – triple the number of views in 2008.

Viewers could press red over the ITV4 programming to access the service or view it from ITV’s 24.7 Interactive Main menu at any time. 

Peter Mossman, Head of Production at ITV commented:-
“It was an important development to offer the full screen option this year and one that we have had lots of positive viewer feedback for.  The numbers prove there is a strong audience for this type of content – effectively using ITV Interactive as a channel in its own right”

Our Platforms

Pages of Interest

  • Interactive spot advertising

    Take a look at our range of interactive advertising to suit all budgets.

    Turn your viewers into consumers

  • ITV 24.7 Interactive Menu

    Available for both satellite and cable viewers, ITV’s 24.7 Interactive Menu is available at any time on the ITV1, ITV2, ITV3 and ITV4 channels.

    To find out more, click here

  • ITV Interactive

    Our red button is a free service that allows viewers to interact with their favourite programmes.

    Find out about the red button

  • Online

    Use ITV.com to enhance the power of your brand online.

    Build your brand online

  • Guest writer of the month

    This month, we hear from Clark Turner, Editor of UTalk Marketing on how media will be consumed in the future.

    Find out more

  • Current season

    Whether it's drama that chills, crime adventures that absorb, or the cheeky and irreverent humour of Harry Hill’s TV Burp, we have treats in store for everyone.

    Discover what's new this season