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Arriva plc is a major transport service organisation within Europe. The company offers bus, train, commuter coach, waterbus and airport transport services, as well as bus and coach distribution. Arriva Trains Wales chose to undertake a regional TV advertising campaign on ITV1 Wales in support of its fare promotion Club55. The campaign aim was to target the 55+ market by offering a reduced ticket cost for this age group. It was decided that ITV1 could offer airtime that would target this market perfectly.
“Advertising on ITV was a key component of our integrated campaign to promote Club55. It ensured awareness of the offer was raised with our target audience on a national scale and proved invaluable in ensuring the success of the offer. We were delighted with the results and will be sure to advertise with ITV again in the future.” Vanessa Schotes, Head of Marketing
ITV1 usually includes dramas, entertainment, arts programmes, feature films, sport, news, current affairs and factual programmes
ITV2, our younger entertaiment channel, brings to screen an exciting mix of talent, celebrity gossip and young drama.
ITV3 is our channel for sophisticated, upmarket audiences, full of character-driven narrative and drama that stirs the emotions.
ITV4 brings quality entertainment to men with a core audience of 25-55 year-old males including comedy, cult classics, movies and sport.
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