Enhancing brands
If you need to persuade consumers to think differently about your brand, a television advertising campaign may be just what you need.
Marks and Spencer needed an ad campaign to promote their new Autumn children's clothing range. They achieved this through mutliple platforms including; a video advertisment, national press, social networking and ITV Online. The resulting effect encouraged customer engagement and successfully challenging brand perceptions. Read more here.
Suzuki Swift's advertiser aimed to extend the reach of the TV campaign in 2011, and to see how awareness is affected. They also wanted to investigate changes in perception and brand image, see how they did this with ITV.
Lloyds TSB wanted to drive consideration for Lloyds TSB Cash ISA in 2011, lead consumers through to their site for further information & education and extend incremental reach of TV to further demonstrate ISA benefits. View more...
Disinfectant brand Zoflora wanted to appeal to a new, younger generation of users without alienating its core consumer base of females 45+. A combination of TV advertising and a nationwide interactive campaign enabled the brand to capture a new, younger audience while retaining its tradition and heritage. more
Knowsley Safari Park's monkey's became a very popular attraction. So by changing the tagline 'Drive through if you dare' to increase season ticket sales and drive visitors to the park. 2007 was a record year for the park...
Artisan Fireplaces opened a huge showroom boasting a vast range of products and decided that local television advertising was more effective and powerful than any other media. See their results.
Grolsch wanted a campaign where they could distribute Grolsch pint glasses beyond the pub and test the capabilities of interactive TV for the brand. The results were beyond all expectations...
Below are some older case studies. Click on the links to read more.
Seeboard Energy created a highly visible through-the-line brand campaign to communicate their relentless pursuit of innovative and money-saving ideas. Television played a vital role in this campaign. more
Following a profit loss in 2001, Hovis identified four key areas where it could improve its interaction with consumers. The combined effect of TV advertising and new packaging made the difference between a drastic fall-off in sales and a large profit. more
In 2003 Fuller's went for a 'As Live' advertising for London Pride. They wanted to ensure a successful return to TV and the graphic overlays they used enable advertisers to create extra cut-through by adding topical messages to a television commercial. View the results...
Marmite decided that the best medium for raising its profile and effectively communicating it to its core target audience of pre-family consumers would be TV, partly because of its mass broadcast potential. The advertising campaign was extremely successful in its targeting of the pre-family audience. Find out how...
Waitrose's first TV advertising bursts ran in May 2001, the second between October and December the same year. Brand share increased from 3.17% in 1998 to 3.28% by February 2000. Learn more...