New to television
The brands featured in this section had never advertised on UK television before and were delighted with the results of their debut campaigns.
At Home Furnishings had never advertised on TV before. In October 2010 it tested regional TV advertising with an objecive to boost sales and footfall. Following the TV advert, 61% of customers making a purchase said it had made them aware of the advertiser.
The Smile Spa, a national award winning private dental practice, wanted to raise their profile and to drive phone and online enquiries. Their campaign ran on ITV1 Tyne Tees Bilsdale in March 2011 with amazing results. Enquiries for the month doubled. 20% of them have already signed up to treatment.
Although sales of fresh produce have increased since the recession, overall footfall figures to Warrington Market had shown signs of gradual decline year on year. Warrington Market experienced unbelievable results after advertising on TV, the evidence and feedback from traders demonstrates the power of TV advertising when used as a “call-to-action”. See how they did it.
After gambling restrictions were relaxed in September 2007 bet365 wanted to engage consumers with a ‘sportsbook’ creative, encouraging greater knowledge and usage of betting on sporting events. Close collaboration between ITV Planning, creative agency Drummond Central, media agency Feathers Brooksbank and the technology teams of both ITV and bet365 ensured that the process went as smoothly as possible. View the results.
Preston College's apprenticeship entry levels were down on the previous year, so the college decided to launch a marketing campaign to bolster interest and increase enquiries in the schemes. So they launched a spot TV ad campagin on ITV1 Granada. Learn more.
Ocean Village wanted to test the waters of television so a test campaign was planned for the Granada region initially. This was later expanded to include the Yorkshire/Central West ITV regions. View the results.
Food company Farmhouse Fare wanted to raise awareness of its brand and position it as being synonymous with family traditions, Sunday dinner time and tasty homemade cooking. Sponsorship of The Royal on ITV1 in autumn 2007 was the perfect fit and achieved all the company’s aims. Click here to read more
Stockport Borough Council Fostering Service ran a TV campaign in 2008 to increase awareness of the need for foster carers in Stockport. The campagin ran in the ITV1 Granada region. See how it did.
A fire in 2007 damaged stock for Wedding Belles so they decided to take action and premote the re-opening. ITV Wales was their chosen first step into advertising. The results were very positive.