The Smile Spa

Background:

The Smile Spa is a national award winning private dental practice offering a comprehensive range of dental treatments including full smile makeovers and facial aesthetics. In the past all advertising had been on local press and radio.

Objectives:

Their objectives were to raise the profile of The Smile Spa and to drive phone and online enquiries

Details:

The campaign ran on ITV1 Tyne Tees Bilsdale from 2nd – 23rd March 2011 with 35 spots targeting adults were placed across daytime and peak and were featured in popular shows such as This Morning, Loose Women, House Gift and Emmerdale. 
   
Coverage:

The commercial was seen at least once by 49% of adults in the area (362,000 adults) and it was seen at least 4 times by 19% of the area (140,000 adults)

Results:

The spa received enquiries within minutes of the first commercial airing and enquiries 3 weeks after the campaign has finished, the enquiries are continuing. 

Website traffic for the month increased by 100% with web traffic on the first day of advertising increasing by 400%!

Enquiries for the month doubled. 20% of them have already signed up to treatment - the average take up time is usually 3 months.

www.thesmilespa.co.uk