Online
ITV offers more than just traditional spot advertising. The brands featured here all reaped the benefits of being associated with one of ITV’s range of popular and successful websites.
Online video is a major growth area for ITV.com. In May 2008, a major car manufacturer commissioned a test campaign for its small car range using in-stream advertising around ITV content, to test the effectiveness of online video. The results were impressive, with significant differences pre- and post-exposure in all the key measures, including purchase consideration and perception of brand attributes. Click here to read more
Below are some older case studies. Click on the links to read more.
During the Euro 2004 football tournament the DVLA sponsored Desktop Des, an animated ITV desktop which provided pertinent updates surrounding the tournament direct to ITV users’ PCs. more
Travelex, the world’s largest non-bank provider of commercial foreign exchange services, sponsored integrated broadcast and web coverage of the 2002 World Cup. more.
As well as sponsoring the England team in the 2002 FIFA World Cup, Coca-Cola undertook sponsorship of ITV’s The Premiership Show in 2001, in conjunction with sponsorship of the ITV football website. more