Sponsorship

Sponsorship is a great way for a brand to benefit from being associated with a popular TV show, whether the goal is building brand awareness or driving sales.

Domino’s the largest pizza delivery company in the UK were looking for a platform to help take the brand to the next level to help secure its future position as Britain’s favourite pizza delivery company. Their sponsorship with BGT allowed Domino's to align themselves with 16-34’s and families. Domino's Pizza enjoyed record sales in the week of the Britain's Got Talent final. Find out more

Iceland wanted to build awareness of their range and engage directly with the key target audience as well as support the crucially important pre Xmas trading season. Continuing the sponsorship of I'm A Celebrity Get Me Out Of Here was a perfect fit for their audience. The results had significantly positive sales shifts. See how they did it here

Anglian Home Improvements chose to sponsor the debut series of Popstar to Operastar in 2010 so they could align themselves with a peak entertainment programme in order to achieve large, national audience numbers. They believed that it would be an exciting and new way of advertising. See how ITV Sponsorship and Anglian Home Improvements worked together

Macleans is a truly iconic British brand, for decades, a leader, with its hero whitening products. Over time, it lost its clear positioning and in 2009 Macleans returned to its “social confidence” comms platform, which delivered on its past success. It was this “confidence” campaign which was used in association with ITV’s Dancing on Ice.  The association is suitable and beneficial and communication on strategy has been achieved; conveying brand acceptance, confidence and white/fresh/clean credentials. Find out more

Aviva is the world's fifth-largest insurance group and the largest insurance services provider in the UK. They wanted to raise brand awareness and educate viewers about Aviva’s products and services as well as provide viewers with a fun way to interact with Aviva. The Drama Premiers on ITV1 was a strong fit with the high production values of British Drama at its best. Learn more...

Cif and Domestos are two of the brands which fall under the Unilever umbrella and it was these two brands which were selected to be sponsors of 60 Minute Makeover from March – June 2010. It was the perfect platform to enable Unilever to communicate with their target Housewife audience. Read the full case study...