Insights

Research into ITV’s content, airtime, and audiences – it’s all here.
 
Here at ITV, we’re constantly striving to learn more about what we do. Why do some programmes perform better than others? What kinds of TV advertising campaigns work most effectively? How are people using new communication technologies? What does our audience actually look like and how do they respond to our content and commercial airtime?

In this section, you can find the answers to these questions. It contains data from a number of surveys and other research projects. Some of them are ongoing, others are one-offs, but all will give you valuable insight into the effectiveness of advertising on ITV.