Response TV
At ITV, we know how important response is to marketers, and we had a hypothesis that when used as part of a multi-media campaign TV would have a positive effect on the response rates of other channels.
We approached the Direct Marketing Association with our ideas and found that they already had existing evidence that suggested this was true and so in partnership with the DMA we commissioned our own robust study.
The details of the study can be found in the presentation which can be downloaded from the right hand side.
The findings show that TV drives exponential growth in response rates when used alongside direct marketing channels, press [+52%], direct mail [+143%] and online [+152%].
The evidence provided here should encourage advertisers for whom response is necessary to consider whether they are optimising their response levels with their current media schedule.
Watch our showreel to see how many direct response advertisers are using TV and direct response mechanisms to great success.
Please contact your sales representative for more information.
Follow the link to read Thinkbox's resarch study on TV Response: the new rules
