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Saturday, 4 Feb 2012
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Insights & Effectiveness

My ITV

Things you might find useful

TouchPoints

TouchPoints is a joint initiative led by the IPA, in conjunction with advertisers, media owners and agencies.  The work delivers a unique persepective on people’s lives, shedding new light on how consumers are spending their time in today’s multi-media world.

The insights can offer a 'week in the life' picture on both consumers and media behaviour. It is the first media planning tool to incorporate data across suppliers – BARB, RAJAR, POSTAR, JICREG, CAVIAR, NRS and TGI.

Please read through the presentation to find out how ITV is using this unique data to help advertisers plan their multi-media schedules.

Our Platforms

  • ITV1

    ITV1 usually includes dramas, entertainment, arts programmes, feature films, sport, news, current affairs and factual programmes

    Explore opportunities on ITV1

  • ITV2

    ITV2, our younger entertaiment channel, brings to screen an exciting mix of talent, celebrity gossip and young drama.

    See what ITV2 can do

  • ITV3

    ITV3 is our channel for sophisticated, upmarket audiences, full of character-driven narrative and drama that stirs the emotions.

    Engage your audience with ITV3

  • ITV4

    ITV4 brings quality entertainment to men with a core audience of 25-55 year-old males including comedy, cult classics, movies and sport.

    Hit the target with ITV4

Nickable stuff

Pages of Interest

  • ITV news

    Click on the links to read about the latest developments at ITV, including broadcasting deals, staff moves, sponsorship deals and other corporate news.

    Keep up to date with ITV

  • Key contacts

    If you would like to get in touch with our sales team, here are details of the key contacts you'll need.

    Get in touch