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Thursday, 11 Mar 2010

The power of ITV

We provide advertisers with a successful mix of content platforms. As well as ITV1, we also own a variety of digital channels all of which have a unique personality – ITV2, ITV3, ITV4 and CiTV.  Our family of digital channels beats those of all other terrestrial channels.

Our offering to advertisers includes an exciting range of marketing opportunities that steps far beyond the traditional 30 second spot.  Our powerful mix of platforms means that we can offer advertisers creative ways of extending their message across our content platforms giving consumers the opportunity to engage with brands in a variety of ways that suits their TV viewing habits – on-air, online, interactive and mobile.

Our Platforms

  • ITV1

    ITV1 usually includes dramas, entertainment, arts programmes, feature films, sport, news, current affairs and factual programmes

    Explore opportunities on ITV1
  • ITV2

    ITV2, our younger entertaiment channel, brings to screen an exciting mix of talent, celebrity gossip and young drama.

    See what ITV2 can do
  • ITV3

    ITV3 is our channel for sophisticated, upmarket audiences, full of character-driven narrative and drama that stirs the emotions.

    Engage your audience with ITV3
  • ITV4

    ITV4 brings quality entertainment to men with a core audience of 25-55 year-old males including comedy, cult classics, movies and sport.

    Hit the target with ITV4

Pages of Interest

  • Sponsorship

    Find out how brands worked with our Sponsorship team to enchance their campaings

    Find out more about sponsorship
  • New to television

    The brands featured in this section had never advertised on UK television before and were delighted with the results of their debut campaigns.

    Learn more about debut campaigns
  • Content Partnerships

    Branded content can be described as any activity in which an advertiser’s brand has a direct relationship with a programme, either financially or creatively.

    Discover a range of options
  • Interactive TV

    Innovative ways to let viewers engage directly with your brand.

    Turn your viewers into consumers