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Saturday, 4 Feb 2012
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Insights & Effectiveness

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Thinkbox

An introduction to the body that aims to help customers get the best out of commercial television.

Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV who represent over 90 per cent of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today's TV.

TV today has more to offer advertisers than ever before, not least because it remains at the heart and soul of popular culture. From engagement with targeted audiences to innovative and affordable solutions, TV is working to combine new technology and information to offer customers real proof that we can help them achieve their marketing objectives.

If you’d like more information on today’s TV advertising, please go to www.thinkbox.tv. The site hosts an extensive library of information, including:

  • Weekly breaking ads
  • Inspiring case studies
  • Ad reels
  • Examples of best practice
  • Creativity and innovation
  • Research data


To download a pdf of Thinkbox’s A Year in TV 2010, click on the link (right).

Our Platforms

  • ITV1

    ITV1 usually includes dramas, entertainment, arts programmes, feature films, sport, news, current affairs and factual programmes

    Explore opportunities on ITV1

  • ITV2

    ITV2, our younger entertaiment channel, brings to screen an exciting mix of talent, celebrity gossip and young drama.

    See what ITV2 can do

  • ITV3

    ITV3 is our channel for sophisticated, upmarket audiences, full of character-driven narrative and drama that stirs the emotions.

    Engage your audience with ITV3

  • ITV4

    ITV4 brings quality entertainment to men with a core audience of 25-55 year-old males including comedy, cult classics, movies and sport.

    Hit the target with ITV4
Thinkbox

Nickable stuff

Pages of Interest

  • Neil Mortensen, Research and Planning Director, Thinkbox

    How do we know that advertising pays back;that it creates profit and is worth the investment?

    The proof is in the payback

  • TV in 2011

    Deloitte has just announced that it thinks TV is a ‘super’ medium and will get even more super in 2011. At Thinkbox we’ve always known that, but it is nice for someone else to say it.

    What awaits us this year?

  • Why TV advertising?

    Television has the magical X factor – it's exciting, engaging and empathetic, bringing alive brands and advertising campaigns, unlike any other medium.

    Discover the power of TV advertising

  • Ad Innovation

    The Ad Innovation programme combines research into emerging advertising formats around the world and concept-testing research into exciting new opportunities.

    Explore the future of advertising

  • Sponsorship

    With the right strategy, planning and execution, sponsorship of ITV programming can help any brand achieve its objectives.

    See what sponsorship can do for you

  • Meet your team

    So exactly who are the people behind ITV, and what makes them tick?

    Meet more of the ITV Commercial team