ITV Mobile

Bringing premium mobile products to the market around our most popular shows is our core focus.

Creating their own mobile sites and Apps containing the very latest news, gossip and interactive functions such as “play-along” with catch ups, video highlights clips plus lots more. 

Increase your reach and use mobile brand activation to improve your ROI 

We offer our customers an effective and easy way of using their TV broadcast activity to engage with mobile users in the UK.

This is a huge market:

• Mobile internet will be bigger than desktop internet 2014.

• Smartphones outsold PC’s for the 1st time in Q4 2010 (100million Vs 90million).

• 15million iPads sold in 2010 + 45million in 2011 with 100+ new tablets will be launched in 2012.

• Android UK sales the highest with 45% share in 2011 but main UK OS usage iPhone with 41% share.

• 20m+ Active Smartphones in the UK.

• 3.5m+ Active Tablets in the UK.

• Rich media has a deeper brand impact- those exposed to the expandable banner were 25% more likely to remember the advertising than those that saw the static.

• Expect a 30% loss in business if your site or destination is not optimised for mobile.

Gain access directly into the consumer’s hand. The most personal and engaging platform that never leaves the consumers side – Mobile.

Source ITV Insight Research Panel / IAB / Comscore / Nielsen

Visit the IAB site to see a range of ITV mobile case studies.