The Brighter Side just got brighter

Following the rollout of the ITV1 HD channel on the 2nd of April, ITV proudly presents the ITV1 HD campaign which launched on Friday 9th of April. The campaign thought devised by ITV Creative is: ‘The Brighter Side Just Got Brighter’.

On the right hand side, you’ll be able to see the on-air promotion. Directed by music video director Dave Meyers (who has previously worked with Britney Spears, P!ink and Missy Elliot), it stars Ant and Dec as they discuss what HD will mean traveling from a modest studio lot through increasingly ‘HD’ scenes, ending up as ‘HD’ versions of themselves.

Take a peak behind the scenes

In addition to the ad being on ITV’s family of channels and later in the year at the cinema, you can also catch an array of ITV1 talent in a super-glamorous, tongue-in-cheek moment which will be on posters nationally as well as gatefold specials in OK and Heat.

In addition to the ad, we also have evolved idents as well as an updated logo. Plenty to look out for!

Upcoming highlights on ITV1 HD will include:

The final stages of the UEFA Champions League and The FA Cup as well as England internationals and the FIFA World Cup 2010. 

HD dramas include:

Father & Son, Law and Order: UK, Identity, The Prisoner, Foyles War and Lewis. 

In factual programming:

There’s the chance to see Joanna Lumley’s Nile, Greatest Cities of the World with Griff Rhys Jones, and the brand new Survival with Ray Mears all in pure HD. 

And, for HD entertainment:

There’s The Whole 19 Yards, 71 Degrees North, Soccer Aid and the UK’s biggest TV show, Britain’s Got Talent. 

ITV1’s Prime Ministerial debate will also be shown in HD.