ITV1 programming and reach
Key Programming Points:
During 2011 ITV1 broadcast...
The most watched programme on any channel
- The Final X Factor Results (13.7m and 44.8%, 62.4% for Adults 16-34 on 11th December)
The most watched soap on any channel
- Coronation Street (12.8m on 14th February).
The most watched drama on any channel
- 1st - Downton Abbey (12.4m and 41.2%, 47.4% for Adults ABC1 on 6th November).
- 2nd - Doc Martin (10.9m on 24th October).
The most successful entertainment programme launch this year
- Red or Black (7.8m and 31.2% on 3rd September).
6 out of the top 10 new dramas
- Scott and Bailey (9.4m and 32.3% on 29th May).
4 out of the top 10 documentaries
- Billy Connolly's Route 66 (6.5m and 25.1% on 15th September)
The top sporting event on any channel
- UEFA Champions League Live Final: Manchester United v Barcelona on 28th May.
- 8.3m and 33.1% viewers.
- 42.1% for ABC1 Men and 44.0% for 16-34 Men.
The Rugby World Cup
- A strong performer, particularly given it’s early morning time slot.
- 5.7m and 50.7% tuned in to see England lose to France on the 8th of October.
- 64.7% of 16-34 Men and a massive 74.4% of ABC1 Men.
Source: BARB/AdvantEdge, Jan-Sep 2011, Individuals.
Top 10 Programmes on ITV1 of 2011
|
Rank
|
Title
|
Date
|
Share
|
000s
|
|
1
|
The X Factor Results
|
11/12/11
|
44.8
|
13689
|
|
2
|
Britain's Got Talent Results
|
04/06/11
|
49.4
|
12950
|
|
3
|
I'm a celebrity - get me out of here!
|
13/11/11
|
43.0
|
12760
|
|
4
|
Coronation Street
|
14/02/11
|
46.5
|
12757
|
|
5
|
Downton Abbey
|
06/11/11
|
41.2
|
12444
|
|
6
|
Doc Martin
|
24/10/11
|
36.6
|
10919
|
|
7
|
Dancing on Ice
|
09/01/11
|
35.4
|
10231
|
|
8
|
Emmerdale
|
13/01/11
|
36.0
|
9590
|
|
9
|
Scott & Bailey
|
29/05/11
|
33.3
|
9405
|
|
10
|
Wild at Heart
|
16/01/11
|
30.0
|
8795
|
Source: BARB/AdvantEdge, Jan-Dec 2011, Individuals, sorted by 000s, highest occurring episode.