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Monday, 21 May 2012
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Key demographics

16-34 Adults

  • ITV1 has played 93 of the top 100 commercial programmes for 16-34s so far this year.
  • 80% of the 16-34 Adults who tune in to ITV1 watch for at least 20 minutes making it highly likely they’ve watched a commercial break.
  • The ITV Family reaches 74% of 16-34s in an average week. That’s over 10 million.

Source: BARB/AdvantEdge, Programming points: Jan-Sep 2011, reach: 3+ mins cons viewing, weeks 1-39 2011.

 ABC1 Adults

  • ITV1 has played 96 of the top 100 commercial programmes for ABC1 Adults so far this year.
  • 83% of the ABC1 Adults who tune in to ITV1 watch for at least 20 minutes making it highly likely they’ve watched a commercial break.
  • The ITV Family reaches 81% of ABC1 Adults in an average week. That’s over 20 million.

Source: BARB/AdvantEdge, Programming points: Jan-Sep 2011, reach: 3+ mins cons viewing, weeks 1-52 2011.

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