Peak time performance
Number of programmes exceeding given audience volumes
The top 174 commercial programmes of 2011 were on ITV1. ITV1 accounts for 99.1% of commercial programmes attracting more than 5m viewers.
|
|
ITV1
|
|
|
|
3m+
|
1904
|
|
|
|
4m+
|
1190
|
|
|
|
5m+
|
888
|
|
|
|
6m+
|
779
|
|
|
|
7m+
|
665
|
|
|
|
8m+
|
452
|
|
|
|
9m+
|
272
|
|
|
|
10m+
|
140
|
|
|
|
|
|
|
|
Source: BARB/AdvantEdge, Jan-Dec 2011, Individuals, programmes over 10 mins duration
Average Weekly Reach (%) by channel by stage in the week
ITV1 reaches the masses
|
|
ITV1
|
|
|
|
By end of Monday
|
41.0
|
|
|
|
By end of Thursday
|
61.8
|
|
|
|
By end of week
|
75.8
|
|
|
Source: BARB/AdvantEdge, Individuals, Weeks 1-52 2011, 3+ mins consecutive viewing.