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Saturday, 4 Feb 2012
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ITV2

ITV2 is our younger entertainment channel.

ITV2 brings to screen an exciting mix of talent, celebrity gossip and young drama. The channel continues to capture and retain a fun-loving, younger audience of 16-34s. In terms of audience appeal, ITV2 celebrates fun and gives you that little bit extra. ITV2 continues to go from strength to strength - it remains the biggest non-terrestrial channel in multi-channel homes. The channel confidently sets itself apart from other digital channels by drawing in much higher ratings with nine programmes attracting 2 million plus in viewing figures.

ITV2’s entertainment includes original commissions such as The Only Way is Essex, Models, Misfits and Mayhem, Celebrity Juice and Peter Andre: My Life; exclusive acquisitions including X-Factor USA, Vampire Diaries and Gossip Girl; and brand extensions like Britain’s Got More Talent, Get Me Out Of Here Now and The Xtra Factor.

Source: BARB/AdvantEdge, Jan-June 2011

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