ITV2 programming and reach
In 2011 ITV2 broadcast:
175 programmes that have attracted over a million viewers (up from 152 last year).
21 programmes that have attracted over 2 million viewers (up from 5 during this period last year).
Celebrity Juice was the most watched programme on any digital channel with 3.1m and 14.3% on 27th October.
The Only Way is Essex's best ever episode had 2.2m and 10.8% on the 9th of November. The latest series averaged 1.8m (more than double its debut season).
Top facts:
Celebrity Juice and TOWIE’s audience have grown with each series and the latest series were the most watched ever. Celebrity Juice averaged 2.3m viewers and TOWIE 1.8m viewers.
ITV2 is the most watched multichannel station and is up 10% on last year.
ITV2 has beaten Channel 5’s share of 16-34 year olds on 165 days this year compared with 156 days last year.
Source: BARB/AdvantEdge, Jan-Dec 2011.
Top 10 programmes on ITV2 of 2011
|
Rank
|
Title
|
Date
|
000s
|
Share (%)
|
|
1
|
Celebrity juice
|
27/10/2011
|
3,120
|
14.3
|
|
2
|
The Only Way Is Essex
|
09/11/2011
|
2,209
|
10.8
|
|
3
|
Britain's Got More Talent
|
04/06/2011
|
2,175
|
10.5
|
|
4
|
I'm a celebrity get me out of here now!
|
03/12/2011
|
2,022
|
10.9
|
|
5
|
The X Factor USA
|
22/09/2011
|
1,740
|
6.9
|
|
6
|
Xtra Factor
|
11/09/2011
|
1,732
|
6.0
|
|
7
|
Peter Andre: The Next Chapter
|
16/06/2011
|
1,429
|
5.9
|
|
8
|
Benidorm
|
08/01/2011
|
1,374
|
5.6
|
|
9
|
Film: Casino Royale (2006)
|
04/01/2011
|
1,245
|
4.1
|
|
10
|
Film: mummy returns, the (2001)
|
31/07/2011
|
1,242
|
5.4
|
Source: BARB/AdvantEdge, Jan-Dec 2011. Ranked on Individuals 000s.