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Saturday, 4 Feb 2012

ITV2 SOCI

ITV2 Adult SOCI vs. Competitors

ITV2 has the highest Adult SOCI out of all its competitors.

Channel

SOCI

ITV2

4.8

E4

3.0

Sky1

1.5

Sky Living

1.2

5*

1.0

Watch

0.9

Source: BARB/DDS, Jan-Dec 2011.

ITV2 Adult Share vs. Competitors

ITV2 has the highest Adult share in all time and prime time vs. its competitors

Channel

All Time Share

Prime Time

ITV2

2.7

2.0

E4

1.8

1.7

Sky 1

0.9

1.3

Sky Living

0.8

0.8

5*

0.5

0.6

Watch

0.5

0.5

Source: BARB/AdvantEdge, Jan-Dec 2011. Prime Time = 1900-2230

Pages of Interest

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    Compare ITV3's share of commercial impact (SOCI) with its competitors.

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    ITV4 SOCI
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