ITV2 SOCI
ITV2 Adult SOCI vs. Competitors
ITV2 has the highest Adult SOCI out of all its competitors.
|
Channel
|
SOCI
|
|
ITV2
|
4.8
|
|
E4
|
3.0
|
|
Sky1
|
1.5
|
|
Sky Living
|
1.2
|
|
5*
|
1.0
|
|
Watch
|
0.9
|
Source: BARB/DDS, Jan-Dec 2011.
ITV2 Adult Share vs. Competitors
ITV2 has the highest Adult share in all time and prime time vs. its competitors
|
Channel
|
All Time Share
|
Prime Time
|
|
ITV2
|
2.7
|
2.0
|
|
E4
|
1.8
|
1.7
|
|
Sky 1
|
0.9
|
1.3
|
|
Sky Living
|
0.8
|
0.8
|
|
5*
|
0.5
|
0.6
|
|
Watch
|
0.5
|
0.5
|
Source: BARB/AdvantEdge, Jan-Dec 2011. Prime Time = 1900-2230