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Tuesday, 7 Sep 2010

ITV Platforms

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ITV3

The channel for sophisticated, upmarket audiences.

ITV3 is the home of character-driven narrative and drama that stirs the emotions. Drama is probably the most powerful medium for connecting with people. The channel engages the viewers with strong narrative, emotional responses and connections.

ITV3 has moved up in the rankings and is now the 2nd most popular channel in multi-channel homes. ITV3 targets the desirable 35+ upmarket audience with programming which complements the schedules of both ITV1 and ITV2, while still offering a broad appeal. Sophisticated older audiences tune in to ITV3 to enjoy quality movies and drama which they may have missed on ITV1, including Inspector Morse, Poirot, Midsomer Murders, Taggart and Lewis.

Source: Overnights

ITV.com

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    The most comprehensive commercial website offered by any major broadcaster in the world.

New commissions

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    Research into ITV’s content, airtime, and audiences – it’s all here.

  • Magic Numbers

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TV: the King of Commercial Messages

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    Television has the magical X factor – it's exciting, engaging and empathetic, bringing alive brands and advertising campaigns, unlike any other medium.

    Discover the power of TV advertising

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Interactive TV

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Ad Innovation

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    The Ad Innovation programme combines research into emerging advertising formats around the world and concept-testing research into exciting new opportunities.

    Explore the future of advertising