ITV3

The channel for sophisticated, upmarket audiences.

ITV3 is the home of character-driven narrative and drama that stirs the emotions. Drama is probably the most powerful medium for connecting with people. The channel engages the viewers with strong narrative, emotional responses and connections.

ITV3 now has 22 programmes that have attracted audience of over a million viewers. ITV3 targets the desirable 35+ upmarket audience with programming which complements the schedules of both ITV1 and ITV2, while still offering a broad appeal. Sophisticated older audiences tune in to ITV3 to enjoy quality movies and drama which they may have missed on ITV1, including Downton Abbey, Vera, Lewis, Above Suspicion, Case Sensitive and DCI Banks.

Classic titles on ITV3 include Morse, Poirot , Midsomer Murders, Marple, Monk and Taggart. ITV3 also gives it's viewers a further opportunity to enjoy Murder She Wrote, Father Dowling Mysteries, The House of Elliott, Born and Bred all over again.

ITV3 celebrates the Best of Television Crime Writing over six weeks during The Specsavers Crime Thriller Season and Awards now in it's fourth year.