ITV3 programming and reach
ITV3 in 2011:
24 programmes have attracted over a million viewers (up from 15 at this point last year).
441 programmes have been watched by over half a million viewers (up from 379 last year).
ITV3 had its top 2 most watched programmes ever:
- Midsomer Murders on 8th January was watched by 1.5m and 6.2% (0.8m and 7.4% of ABC1 Adults).
- Foyle’s War on 13th February was watched by 1.4m and 5.8%.
Top Facts:
ITV3 has beaten Channel 5:
- 19 times in all time share (compared to 3 times last year)
- 29 times in prime time share (compared to 17 last year) for ABC1 Adults this year.
Source: BARB/AdvantEdge, Individuals, Jan-Dec 2011. Includes +1. (number of programmes over 10+ min duration only).
Top 10 programmes on ITV3 of 2011
|
Rank
|
Title
|
Date
|
000s
|
Share (%)
|
|
1
|
Midsomer Murders
|
08/01/2011
|
1,459
|
6.2
|
|
2
|
Foyle's War
|
13/02/2011
|
1,420
|
5.8
|
|
3
|
Lewis
|
04/12/2011
|
1,183
|
5.2
|
|
4
|
Doc Martin
|
11/05/2011
|
1,075
|
4.0
|
|
5
|
Poirot
|
02/11/2011
|
1,056
|
3.9
|
|
6
|
A Touch of Frost
|
04/02/2011
|
1,039
|
4.7
|
|
7
|
Rosemary and Thyme
|
08/01/2011
|
968
|
3.9
|
|
8
|
Rebus
|
21/02/2011
|
935
|
3.4
|
|
9
|
Taggart
|
12/08/2011
|
916
|
4.0
|
|
10
|
Agatha Christie's Marple
|
16/07/2011
|
892
|
4.1
|
Source: BARB/AdvantEdge, Jan-Dec 2011.Ranked on Individuals 000s.