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Saturday, 4 Feb 2012

ITV4

Quality entertainment for a male audience.

ITV4 is an entertainment channel made for men, with a core audience of 25-44 year-old males. Great escapism defines the programming, providing drama and entertainment that’s an antidote to the everyday.

As well as original commissions such as Richard Bacon's Beer and Pizza Club, Sport is an important part of ITV4’s offer, especially those sports which embody male heroism: UEFA Europa League, Aviva Premiership Rugby Highlights, IPL, Tour de France and Darts.

Complementing the programming on ITV1, ITV2 and ITV3, the channel has had 32 programmes achieve over half a million viewers in the first half of this year.

Source: BARB/AdvantEdge, Jan-June 2011

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