ITV4 Programming and reach
So far this year on ITV4:
0.8m and 3.8% (8.9% of ABC1 men) viewers tuned into The Tour De France on the 20th of July. It's biggest ever audience.
SC Braga vs Sevilla Fc in the UEFA Europa League gave ITV4 its biggest audience since 2009. The match was watched by 1.3m and 5.4% (7.8% for ABC1 men and 11.2% of 16-34 men) on the 18th of August.
The biggest ever audience for The Isle of Mann TT coverage on the 7th of June with 0.8m and 3.2% (4.4% for men) tuning in.
Source: BARB/AdvantEdge, Jan-Dec 2011.
Top 10 programmes on ITV4 in 2011
|
Rank
|
Title
|
Date
|
000s
|
Share (%)
|
|
1
|
Uefa Europa League Live
|
18/08/2011
|
1,343
|
5.4
|
|
2
|
The Ashes Tour
|
06/01/2011
|
1073
|
4.9
|
|
3
|
Celtic v Manchester United: The Legends
|
09/08/2011
|
836
|
3.5
|
|
4
|
Isle of Man TT
|
07/06/2011
|
815
|
3.2
|
|
5
|
Film: U.S. Marshals (1998)
|
03/02/2011
|
771
|
2.9
|
|
6
|
Tour de France 2011 Highlights
|
20/07/2011
|
761
|
3.8
|
|
7
|
Uefa Super Cup
|
26/08/2011
|
725
|
3.2
|
|
8
|
Film: The Dam Busters (1954)
|
13/02/2011
|
715
|
3.1
|
|
9
|
Film: Lethal Weapon 3
|
15/04/2011
|
697
|
3.8
|
|
10
|
Film: 633 Squadron
|
09/01/2011
|
658
|
2.7
|
Source: BARB/AdvantEdge, Jan-Dec 2011.Ranked on Individuals 000s.