Advertising with ITV Border Region

The ITV Border Region is the UK's smallest mainland ITV region and straddles both sides of the Scottish-English Border. Covering all of Southern Scotland and most of Cumbria, the Border Region is largely rural and takes in the beautiful Lake District in Cumbria, Dumfries and Galloway, and the Scottish Borders in South Scotland. Rich in agriculture and tourism, the Border Region boasts a vibrant and varied economy and from a broadcast perspective, offers exceptional value for money with high levels of viewing.

ITV News Lookaround is the nightly news programme and ITV Border viewers who live in Scotland can also enjoy Border Life, a magazine show which reflects life in the Scottish Borders and Dumfries and Galloway. There’s also the Representing Border programme, which looks at Scottish political issues and how they impact on the residents of Southern Scotland.

Audiences you can reach

Monthly reach for Individuals: 79.4%

Monthly reach for Adults: 85.36%

Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 503k
ITVX registered users: 296k
TV spot investment: £3,203
ITVX VOD investment: £641
Total investment: £3,844
Adult spot impacts
1+Reach: 80k
VOD impressions: 18.3k
Flexible booking? Yes

As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in Border? Choose from our advertising solutions designed to suit all businesses.

Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.

Did you know?

TV advertising works better than any other form of media. 

71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*. 

*Thinkbox: Payback4: pathways to profit.

Want to find out more about advertising with ITV?

With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.

Easily test, learn, and scale your regional advertising

Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us (Packages of Airtime on ITV Border can be bought for as little as £1,007). Reach in Border is well worth the spend too; you can reach up to 103,000 people watching I’m a Celebrity Get Me Out of Here in Border.

A simple regional test and control approach will help you learn quickly and get speedy wins. Only ITV’s regional network gives brands the ability to do that at scale flexibly.

Cut costs with regional advertising

The cost of ITV regional advertising is great value for money, so you end up spending less. 

With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.

Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in Border digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the Border Region on the ITVX from just £151.