Advertising in the West with ITV
Advertising with ITV in the West of England is cost-effective and a great way to grow your brand. Our bespoke airtime packages are all expertly designed to put you into the heart of conversations happening across the region.
ITV West Highlights
ITV is the UK’s largest commercial TV station, offering advertisers unparalleled volumes of audiences from all key demographics. We believe we are at the heart of popular culture and are the only commercial channel to regularly attract huge audiences (up to 9 million viewers in some cases!). ITV can deliver your advertising messages to a huge number of potential customers, quickly and in the most effective way.
One of ITV's biggest USPs for advertisers is our regional flexibility – clients choose exactly which areas to target and therefore brands can ensure their campaigns are as successful as possible.
ITV reaches 83% of adults per month in the West, making it one of the most effective platforms to engage with consumers in the region. Some of the most popular programmes include I'm a Celebrity, which reaches up to 323k adults and the Rugby Six Nations, which reaches up to 280k adults.
ITV West covers all key areas in the West of England, including Bristol, a city steeped in seafaring history and its famous landmark, the Clifton Suspension Bridge. The transmission region also covers Gloucestershire to Yeovil in South Somerset. ITV West also covers Bath with its iconic Roman Spas and historic architecture. The ITV News West Country team delivers a daily update for viewers across the ITV West Region.
Audiences you can reach
Monthly reach for individuals: 83.0%
Monthly reach for ABC1 Adults: 55.8%
ITV West advertising costs
Sub-regions? Yes
Total daily viewing: 3h 19m
Adult TV universe: 1.87m
ITVX registered users: 1.22m
TV spot investment: £17,335
ITVX VOD investment: £3,467
Total investment: £20,802
Adult spot impacts
1+Reach: 419k
VOD impressions: 99.1k
Flexible booking? Yes
Why choose ITV to advertise in the West of England?
As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in West? Choose from our advertising solutions designed to suit all businesses.
Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.
Did you know?
TV advertising works better than any other form of media.
71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*.
*Thinkbox: Payback4: pathways to profit.
Want to find out more about advertising with ITV?
The power of regional