Advertising in the West Country with ITV
Advertising with ITV in the West of England is cost-effective and a great platform to grow your brand. With our bespoke airtime packages, you can put your business at the forefront of the West Country’s conversation.
West Country highlights
ITV is the UK’s largest commercial TV station, offering advertisers unparalleled volumes of audiences from all key demographics. We believe we are at the heart of popular culture and are the only commercial channel to regularly attract huge audiences (up to 9 million viewers in some cases!). ITV can deliver your advertising messages to a huge number of potential customers, quickly and effectively.
One of ITV's biggest USPs for advertisers is our regional flexibility – clients choose exactly which areas to target and therefore brands can ensure their campaigns are as successful as possible.
ITV reaches an average of 78.6% of adults per month in the West Country, making it one of the most effective platforms to engage with consumers in the region. Some of the most popular programmes include I'm a Celebrity, which can reach up to 281k per episode and Vera, which reaches up to 212k.
Taking in the natural beauty and rural tranquility of Devon and Cornwall, the West Country Region includes Barnstable, Truro, Exeter, Plymouth and Weymouth and the surfer’s paradise of Newquay. As well as being the perfect UK “staycation”destination, the region is rich in heritage and tradition. The region has also benefited in recent years from big tech investment.
Audiences you can reach
Monthly reach for Individuals: 83.8%
Monthly reach for ABC1 adults: 56.9%
West Country advertising costs
Sub-regions? No
Total daily viewing: 4h 27m
Adult TV universe: 1.49m
ITVX registered users: 920k
TV spot investment: £11,751
ITVX VOD investment: £2,350
Total investment: £14,101
Adult spot impacts
1+Reach: 341k
VOD impressions: 67.1k
Flexible booking? Yes
Why choose ITV to advertise in West Country?
As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in West Country? Choose from our advertising solutions designed to suit all businesses.
Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.
Did you know?
TV advertising works better than any other form of media.
71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*.
*Thinkbox: Payback4: pathways to profit.
Want to find out more about advertising with ITV?
The power of regional