The FIFA World Cup 2018

The FIFA World Cup in Russia kicks off on 14th June 2018 and is the first World Cup in Europe since 2006. Lots of games are in peak and there won't be any late finishes, which makes for great viewing!


Partnership Package Details


  • 32 x live games
  • 31 exclusive games + the final (shared with the BBC)
  • Partnership opportunity from Q2 - Q3 2018
  • As with previous tournaments ITV is willing to consider shared sponsorship 



  • Sponsor Button on ITV's dedicated FIFA World Cup site on  
  • 5" sponsorship bumpers around catch-up on ITV Hub, desktop and mobile app
  • 5" sponsorship bumpers around short form content available on ITV's dedicated FIFA World Cup site on
  • Mixed format display on dedicated FIFA World Cup site on 
  • ITV Splash Reveal on ITV Hub homepage and Premium Pushdowns on the World Cup site on premium dates (incl. production). 
  • Branded bespoke content (exact content to be discussed and agreed with the sponsor)
  • Social Media 'in association with' tweets & Facebook posts 
  • MPU or Leaderboard format on all ITV Football Newsletters during the tournament 
  • Online competition hosted and promoted across ITV platform (excl prize) 
  • Twitter Amplify package
  • 270,000 mixed format impressions on
STV Digital Package
  • 5" bumpers on STV Player (desktop and mobile)
  • Sponsor button on STV Player programme page
  • 5" bumpers on Shortform
  • 20% display SOV on the STV Player programme page
  • 270,000 mixed format impressions on

Marketing Support


  • Subject to availability