Mr Selfridge

Mr Selfridge tells the story of 'Mile a Minute Harry', a man with a mission to make shopping as thrilling as sex

Based upon the life of flamboyant American entrepreneur Harry Gordon Selfridge, who founded the world-renowned store on London’s Oxford Street in 1909, the second series of this popular drama picks up the story in 1914 as the store celebrates its 5th anniversary of trading.

Harry, played by Emmy award-winning American actor, Jeremy Piven (Entourage) is proud of the store’s success but there is no time to rest on his laurels.  With rumours rife and talk of war in Europe, he prepares staff for challenging times ahead. The store must play its own part in the war effort and help keep morale high on the home front.  

Now more than ever Harry needs his wife, Rose, played by Frances O’Connor (AI: Artificial Intelligence, Piccadilly Jim), by his side. But in the last five years, they have become increasingly estranged. Whilst Rose has been spending long periods in America with the couple’s daughters and their son Gordon attends school in Winchester, Harry lives the life of a single man in London.

In January 2013, the first episode of Mr Selfridge achieved a peak audience of 9.4 million viewers.  This made it the highest launch audience for a new ITV drama series since Scott and Bailey in May 2011.

Kate Lewis, executive producer for ITV Studios said: "ITV Studios is thrilled to be making a second series of Mr Selfridge. The story of Harry Selfridge, his family and colleagues has drawn in a strong drama audience and we are delighted by the response. The second series will allow us to build on this success and it is a fantastic opportunity to focus on 1914 during the centenary of the Great War."

Key Data

  • Genre : Drama
  • Channel : ITV
  • Target Audience : Female, Upmarket
  • Daypart : Peak