Appiness is Knowing What the Next Best Thing is...

Creating innovative and premium mobile products around our most popular shows

Here at ITV Media, we aim to create fresh, original mobile products around our most popular shows. If there’s a new idea, we’re all over it. That’s why we’re continually updating our mobile offering to allow our audiences VIP access to ITV’s best video and content - no matter where they are.

Our mobile sites and Apps contain the very latest news, gossip and catch up, as well as engaging play-along functions to get the audience more engaged with the programmes they love. We’re also working on innovative new ad formats on the mobile platform; particularly ones that work with TV broadcast activity so speak to our team for more info.

All this combined gives our audience the opportunity to interact on a deeper level, with not only ITV’s premium content, but also with your brand.

Are you making the most of the market?

  • 60% of the UK's biggest advertisers don’t have a mobile optimised site.
  • More than half don’t yet have a coherent mobile advertising strategy.
  • The majority of users will leave a standard website viewed from a mobile handset almost immediately.

If you’ve not adopted a top-notch mobile strategy, it could mean a drop in business of around 30%.

This is where ITV can help, providing great results to maximise your mobile offering. We produce the biggest shows on commercial TV, and now the biggest second-screen experiences to go with them on mobile devices.

You want smart smartphone media ideas? Contact our mobile team for more information.

Source ITV Insight Research Panel / IAB / Comscore / Nielsen