Playful Entertainment

ITV2, Digital Channel of the Year and the nation’s most loved digital channel makes life more colourful. Showing programmes that have a playful twist, new films, celeb gossip, great comedy and drama to escape into. There’s always room to play and have a laugh on ITV2.

Each week the channel reaches 40% of the TV viewing population, That’s 20.4m Adults and 6m 16-34 Adults. In 2013 the channel grew for the 11th year in a row in terms of share and saw some successful new programme launches.

Top programmes include Celebrity Juice (regularly attracting over 2 million viewers), The Only Way Is Essex, Peter Andre: My Life, Britain’s Got More Talent and Two and a Half Men

Big in 2013

Plebs averaged 0.9m viewers with a 4% share across the series. It achieved a 6.3% share of the 16-34 audience, outperforming the slot average of 4.4%. The first episode launched to 1.3m viewers with a 6% share, the highest rated comedy in the channel’s history.

The Big Reunion was the most watched new programme launch since 2008. The show averaged 1.2m viewers across the series, over twice the slot average and peaked in the final episode with 1.8m. It was particularly popular with 16-34 adults with 0.5m and an 11% share across the series, significantly outperforming the slot average of 0.2m and 3.4%.

Key Stats

  • In 2013, ITV2 reached more Adults than any other non-terrestrial channel
  • ITV2 is the biggest digital channel, taking an 8% share of Individuals non-terrestrial impacts
  • Adult 16-34 impacts are up 4% vs. the same period last year
  • ITV2 has a strong presence online with over half a million followers on Twitter