Come to Play

ITV2, Digital Channel of the Year and the nation’s most loved digital channel makes life more colourful. Showing programmes that have a playful twist, new films, celeb gossip, great comedy and drama to escape into. There’s always room to play and have a laugh on ITV2.

Each week the channel reaches 37% of the TV viewing population, That’s 18.3m Adults and 5.4m 16-34 Adults. In 2014, ITV2 reached more individuals that any other non-terrestrial channel.

It is home to some of the most diverse and entertaining content around, featuring a mis of comedy, movies, format entertainment and drama. Shows include familiar formats with a fresh twist like Tricked as well as homegrown comedies such as Cockroaches, The Job Lot and multi-award-winning Plebs, which reached 8 million viewers and 16% of all 16-34 adults in 2014.

The channel has a strong presence online where viewers catch up and also on social media networks, with just over half a million followers on Twitter.


Key Stats

  • ITV2 is the most watched digital channel in the country
  • Britain's Got More Talent consistently achieved over a million viewers
  • ITV2 is the 2nd biggest digital channel for 16-34 Adults