Come to Play

ITV2, Digital Channel of the Year and the nation’s most loved digital channel makes life more colourful. Showing programmes that have a playful twist, new films, celeb gossip, great comedy and drama to escape into. There’s always room to play and have a laugh on ITV2.

Each week the channel reaches 40% of the TV viewing population, That’s 20.4m Adults and 6m 16-34 Adults. In 2013 the channel grew for the 11th year in a row in terms of share and saw some successful new programme launches.

Top programmes include Celebrity Juice (regularly attracting over 2 million viewers), The Only Way Is Essex, Peter Andre: My Life, Britain’s Got More Talent and Two and a Half Men


Key Stats

  • ITV2 is the second most watched non-terristrial channel after ITV3
  • Britain's Got More Talent consistently achieved over a million viewers
  • Series 12 of The Only Way Is Essex is averaging 1.5 million viewers
  • ITV2 is the 2nd biggest digital channel for 16-34 Adults