Come to Play

ITV2, Digital Channel of the Year and the nation’s most loved digital channel makes life more colourful. Showing programmes that have a playful twist, new films, celeb gossip, great comedy and drama to escape into. There’s always room to play and have a laugh on ITV2.

Each week the channel reaches 37% of the TV viewing population, That’s 18.3m Adults and 5.4m 16-34 Adults. In 2014, ITV2 reached more individuals that any other non-terrestrial channel.

Top programmes include Celebrity Juice (regularly attracting over 2 million viewers), Peter Andre: My Life, Britain’s Got More Talent, Two and a Half Men and of course The Only Way Is Essex, which now has its new home on ITVBe.

The channel has a strong presence online where viewers catch up and also on social media networks, with just over half a million followers on Twitter.


Key Stats

  • ITV2 is the most watched digital channel in the country
  • Britain's Got More Talent consistently achieved over a million viewers
  • Series 12 of The Only Way Is Essex averaged 1.6m and 8%, making it the most watched since series 3 in 2011. The penultimate episode was wached by 23% of 16-34 adults, making it the 4th most watched digital programme for that demo this year.
  • ITV2 is the 2nd biggest digital channel for 16-34 Adults