ITV2, the nation’s most popular digital channel makes life more colourful. Showing programmes that have a playful twist, new films, celeb gossip, great comedy and drama to escape into. There’s always room to play and have a laugh on ITV2.
Each week the channel reaches 36% of the TV viewing population, 37% of 16-34 adults, 41% of women and 34% of men. That’s 62% of individuals each month, 64% 16-34s and 71% of Housewives with Children.
Top programmes include Celebrity Juice (regularly attracting over 2 million viewers), The Only Way Is Essex, Peter Andre: My Life, Britain’s Got More Talent and The Vampire Diaries.
Big in 2013
Plebs averaged 0.9m viewers with a 4% share across the series. It achieved a 6.3% share of the 16-34 audience, outperforming the slot average of 4.4%. The first episode launched to 1.3m viewers with a 6% share, the highest rated comedy in the channel’s history
The Big Reunion averaged 1.2m viewers across the series, over twice the slot average. It was particularly popular with 16-34 adults with 0.5m and an 11% share across the series, significantly outperforming the slot average of 0.2m and 3.4%.
The Big Reunion was tweeted over 170,000 times across the series, peaking just below 50,000 for the concert finale. The series also received just under 1.5m VOD requests.