ITV4 is a haven of sport and cult classics, 4 real fans. From live sport including Europa League football, French Open Tennis and Tour de France, cult TV like Cheers and Magnum PI, modern day classics such as Hell on Wheels plus classic movies that stand the test of time like Scarface and Death Wish. So sit back and indulge your inner-fan with ITV4.
The channel's core audience is 25-44 year old males looking for great escapism that's an antidote to the everyday.
Key audience info
- Weekly reach of 10.3m, which is 18% of the TV viewing population
- Average weekly reach: 14% of 16-34 Males and 24% of men.
- In an average month ITV4 reaches:
- 40% of Individuals
- 48% of Men
- 35% of 16-34 Men
- 43% of 25-44 Men