Feeding your inner fan

ITV4 is a haven of sport and cult classics, feeding your inner fan.

At its heart, ITV4 has an extensive range of incredible sporting action including the UEFA Euro 2016 Qualifiers, French Open tennis, Tour de France cycling, Isle of Man TT motorbike racing, Formula E motor racing, Masters Darts, Aviva Premiership rugby and Rugby World Cup. Sporting documentaries such as Sports Life Stories also offer unprecedented behind the scenes insights into the lives of sporting legends.

Other important channel offerings include cult classic Magnum P.I., US acquisitions Storage Wars and Pawn Stars, and action-packed blockbusters such as Bond films and Fight Club.

The channel's core audience is 25-44 year old males looking for great escapism that's an antidote to the everyday.

Key stats:

  • Weekly reach of 10.6m, 6.2m Men.
  • Strong Male profile with 62% of all viewers being Men.
  • ITV4's most watched programme of 2014 was an FA Cup replay between Fulham and Sheffield United with a peak of 1.7m viewers
  • The French Open had its biggest ever audience on ITV4 in 2014, averaging 0.3m with a 2.8% share, up +22% on last year.
  • ITV4 is the 6th biggest digital channel for Men