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Monday, 21 May 2012
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On the Pulse

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Brand of the Year 2011 announced

John Lewis was awarded the Brand of the Year for the second year running.

Over 20,000 votes were received ahead of the Marketing Society's annual dinner on 29th of November where attendees voted the winner from five finalists.

John Lewis' fantastic Christmas ad campaign, "The Long Wait" is currently being shown on ITV and has been a massive hit.

The ad, featuring a little boy desperately counting down the minutes until Christmas, has received huge media coverage and has become a viral hit.

The amazing 18% bonus awarded to every John Lewis staff member was also extraordinary news.

Brand of the Year Finalists

British Airways

Foster’s 

John Lewis

Help the Heroes

Hiscox

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John Lewis Brand of the Year Brand of the Year

Pages of Interest

  • The Marketing Society

    The Marketing Society is the exclusive membership network for discerning marketers to learn, develop, share best practice and network. Our 2011 programme addresses the question of how marketers need to change to face the challenges of the future and includes four themes: customer champions, digital, the green agenda, and growth drivers.

    See who the nominees were

  • Why TV advertising?

    Television has the magical X factor – it's exciting, engaging and empathetic, bringing alive brands and advertising campaigns, unlike any other medium.

    Discover the power of TV advertising

  • Affordable production

    There is a misconception that TV production is confusing and expensive. This is simply not the case.

    Learn more about affordable TV production

  • A step-by-step guide

    To help you understand the process and path from idea to screen, we've put together a 10-point plan to guide you through.

    Read our guide to TV advertising