Extending Programmes Beyond the TV Broadcast

Television is no longer just about what happens on-air. Here at ITV we understand the increasing importance of diversifying revenues and building our brands on other platforms.

Doing this creates new ways for commercial partners to access our audiences and build relationships with them.

The Brand Extensions team is responsible for all of our non-advertising commercial activity ranging from: Brand licensing, consumer products, promotions and merchandising through to live experiences, gaming, teleshopping, ecommerce and dual-screen interactivity.

For more information about Brand Extensions, meet our team and get in touch!