Building Blocks to Your Success

Our ad innovation programme has a simple mission. We want to build new formats that will make advertising more valuable for our users and for our advertisers.

In a 2012 survey of 765 ITV Player viewers, 64% of 18-34 year olds said that "all video content providers should be looking at ways to use technology to improve the way they use advertising". And this is exactly what we have been doing with our new ad formats.

Illustration by Dale Edwin Murray

"In 2012 we publically trialled or launched three exciting new ad formats - both interactive VOD and second-screen synchronised adverts, says Jon Block, Controller of Commercial Digital Products. 

"And we have many more formats lined up for 2013 at various stages of the innovation funnel, so keep an eye on our ITV Stream, where I will be discussing new technologies and innovations in greater detail."

See the formats below, or for more information, contact