Appi-ness is the next big thing

Here at ITV Media, we aim to create fresh, original mobile products around our most popular shows. If there’s a new idea, we’re across it.

That’s why we’re continually updating our mobile offering to allow our audiences VIP access to ITV’s best video and content - no matter where they are.

Our mobile sites and Apps contain the very latest news, gossip and catch up, as well as play-along functions to get the audience more engaged with the programmes they love. 

We’re also working on innovative new ad formats on the mobile platform; particularly ones that work with TV broadcast so speak to our team for more info.

All this combined gives our audience the opportunity to interact on a deeper level, with not only ITV’s premium content, but also with your brand.

Scrolldown for some impressive mobile stats (Source ITV Insight Research Panel / IAB / Comscore / Nielsen)

Are you making the most of the market?

  • 60% of the UKs biggest advertisers don’t have a mobile optimised site.
  • More than half don’t yet have a coherent mobile advertising strategy.
  • The majority of users will leave a standard website viewed from a mobile handset almost immediately.

If you’ve not adopted a top-notch mobile strategy, it could mean a drop in business of around 30%. This is where ITV can help, providing great results to maximise your mobile offering. We produce the biggest shows on commercial TV, and now the biggest second-screen experiences to go with them on mobile devices.

You want smart smartphone media ideas? Contact our mobile team for more information.