Making your Brand Famous

If you really want your brand to take off, sponsoring an ITV programme can be a great launch pad.

ITV Sponsorship offers varied and vibrant content and gives your brand the opportunity to become affiliated with a programme, bringing it closer to the heart of the show’s fans. We offer fully-integrated partnership opportunities including bespoke online, mobile and licensing activation which results in a full 360 degree fully-fledged campaign. Check out some examples of sponsorships in our Case Study section.

Sponsoring a show allows you to place a series of short credit sequences around a programme, which feature your logo and message. It’s possible to sponsor a single programme or event or a themed package and the length of sponsorship can also vary.

To learn about the rules of an effective sponsorship, see our Nickable Document.

In a nutshell:

  • Deliver stand-out in a cluttered market
  • Build brand fame
  • Raise awareness
  • Shift brand perceptions
  • Influence purchase decision
  • Guarantees a prime position and maximum visibility to your chosen target audience.

To read research from Thinkbox on how sponsorship works, click here.

To find out more about sponsorship please contact one of our sponsorship team staff.