The home of stories and drama collections
ITV3 is renowned for its great storytelling and timeless drama collections. It targets the desirable 35+ upmarket audiences with long-standing popular drama titles such as Midsomer Murders, The Bletchley Circle, Law and Order, Lewis and Endeavour. The channel also features family-friendly entertainment with grumpy but loveable medic Doc Martin played by Martin Clunes, award-winning Paul O’Grady’s For the Love of Dogs as well as tear-jerking factual show Long Lost Family starring Davina McCall and Nicky Campbell.
ITV3 is the number two digital channel in all time and prime time for Women, ABC1 Adults and Housewives. ITV3 is the most popular digital channel in terms of Adult impacts. It takes a 6% share of non-terrestrial impacts and a 4% share of all adult impacts.
Multiple episodes of Midsomer Murders, Endeavour & Lewis have attracted over 1m viewers.
Source: BARB/DDS BARB/Techedge
Date 1st Jan - 27th Nov 2016