The ITV Hub

Since its launch at the end of 2015 the ITV Hub has become the undisputed home of all your favourite ITV programmes and online services. Live streaming of ITV's six channels is at the heart of the Hub. Available in more places than ever before, it's somewhere to watch the shows which you already love and discover new shows that we're sure you'll love.

2016 saw another record-breaking year on the ITV Hub as it achieved over 1 billion requests for the first time; a growth of 24%. The number
of platforms the Hub is available on grew too, with X-Box and Amazon’s TV and Firestick platforms all launching recently. Viewers with Google Chromecast now have access to all of the ITV Hub programming through their big screen too.

Last year saw the range of programming expand across the platform, allowing our audience to dive deeper than ever into their favourite shows. Premieres for Marcella and Killer Women accounted for incremental requests of almost 400k, whilst the exclusive daily highlights and fans daily shows that ran through UEFA Euro 2016 added another 300k requests. There was also an opportunity for Cold Feet fans to relive the full story so far, with series 1-5 added online before themuch-anticipated return of series 6. This brought in over 1 million additional requests. 

For the first time ITV audiences can now download their favourite shows and take them with them wherever they go with the ITV Hub+, the ad-free subscription service. The ITV Hub mobile app has also been downloaded on over 23 million devices across the country.

The ability to talk directly to our audience has reached new heights – with over 17 million people now registered to the ITV Hub database, including more than half of Britain’s 16-24s. ITV is now routinely speaking directly to individual viewers through the database using both email and mobile push notifications. 

Download the ITV Hub Flyer

Channel Highlights

The enriched browser experience across desktop, mobile and tablet means that in 2017 brands are now able to expand on our platforms and reap the benefits of a greater design and user experience. A range of new innovations on the ITV Hub mean there’s no better VoD platform to advertise on.

Ad formats available

  • Splash Reveal on the ITV Hub Home Page
  • Programme and episode pages
  • Premium Pushdowns on ITV Show Pages
  • Ad Explores
  • The highest reaching Vod pre and mid roll
  • A wide reaching display network