Creating innovative and premium mobile products around our most popular shows
Here at ITV Media, we aim to create fresh, original mobile products around our most popular shows. If there’s a new idea, we’re all over it. That’s why we’re continually updating our mobile offering to allow our audiences VIP access to ITV’s best video and content - no matter where they are.
Our mobile sites and Apps contain the very latest news, gossip and catch up, as well as engaging play-along functions to get the audience more engaged with the programmes they love. We’re also working on innovative new ad formats on the mobile platform; particularly ones that work with TV broadcast activity so speak to our team for more info.
All this combined gives our audience the opportunity to interact on a deeper level, with not only ITV’s premium content, but also with your brand.
Are you making the most of the market?
- 60% of the UK's biggest advertisers don’t have a mobile optimised site.
- More than half don’t yet have a coherent mobile advertising strategy.
- The majority of users will leave a standard website viewed from a mobile handset almost immediately.
If you’ve not adopted a top-notch mobile strategy, it could mean a drop in business of around 30%.
This is where ITV can help, providing great results to maximise your mobile offering. We produce the biggest shows on commercial TV, and now the biggest second-screen experiences to go with them on mobile devices.
You want smart smartphone media ideas? Contact our mobile team for more information.
Source ITV Insight Research Panel / IAB / Comscore / Nielsen