Advertising on ITV is not as expensive as you might think. Packages of airtime in the Central region can be bought for as little as £2,180* and your commercial could be seen by up to 31% of adults in the area.
In a week ITV reaches 79% of adults in the Central region, this is 11 times more than Heart East Midlands, 8 times more than Smooth Midlands Radio and 15 times more than Birmingham Evening Mail. Just one spot on ITV Central could reach 1,399,000 viewers.
To help make your TV advertising as targeted and effective as possible the Central region is also divided into three micro regions: ITV Central East, ITV Central South and ITV Central West. To find out more about the benefits of advertising in Central, the Midwest macro region or any of the Central micro regions, please contact us on 084488 14231.
In the Central region 5,665,000 people watch ITV every week
That is:
- 133 times the capacity of Villa Park
- 87 times the number of students at university in Birmingham
- 82 times the number of runners in the London Marathon
- 71 times the number of people at V Festival, Weston Park
You would have to fill Wembley Stadium 63 times to reach the same amount of people!
*15x10 second spots, Central South
“Advertising on ITV was a key component of our integrated communications campaign, designed to increase consumer awareness of the Harris brand.
"The regional campaign increased traffic to harrisbrushes.com by 98% during the campaign period and increased awareness amongst the target audience. The ITV campaign was a first for Harris but the results have been fantastic so we are now ready to take the campaign to a national level, and broaden our target audience.”
Suzanne Mallaby, Marketing Manager, L.G Harris & Co Ltd.