STV has Scotland covered
In a week STV reaches 80% of adults in the Scotland.
Our reach is unparalleled. One spot in the centre break of Coronation Street would be seen by more viewers than the total daily newspapers sold by the Scottish Daily Record, The Scottish Sun, The Herald and The Scotsman*
This is six times more than Real Radio Scotland can reach in a week and double the weekly reach of 10 Bauer station in Scotland combined.
3,400,000 tune in to watch STV weekly. That is:
- 120 times the amount of students at the University of Edinburgh
- 51 times the capacity of Celtic Park.
- Five times the population of Glasgow
You would have to fill Hampden 65 times and Wembley 37 times to reach the same amount of people!
To help make your TV advertising as targeted and effective as possible the STV region is also divided into six micro regions, which offers cost effective targeting with minimum wastage across the four key cities of Scotland.
STV Central, STV North, STV Glasgow, STV Edinburgh, STV Aberdeen, STV Dundee.
Glasgow, Edinburgh, Aberdeen and Dundee outperform their radio and press competitors reaching thousands of viewers on a micro level daily.
STV is one of the largest and fastest growing commercial websites in Scotland, attracting 3,100,000 unique browsers a month and 23,200,000 page views. More popular than both The Scotsman and The Herald websites.
For more information on STV please check out stvsales.tv
Sources:Comscore 2013, BARB 2013, ABC Jul-Dec 2012, Rajar Q4 2012