ITV4 is an entertainment channel made for men, with a core audience of 25-44 year-old males. Great escapism defines the programming, providing sport, iconic movies and cult TV that’s an antidote to the everyday.

Naturally, sport is a vital part of ITV4’s offer, especially those that embody male heroism. This year, ITV4 offers the action from sporting events such as the UEFA Europa League, Aviva Premiership Rugby Highlights, IPL, Tour de France and darts.

A peak audience of 3.5 million tuned in to see Bradley Wiggins' victory in the 2012 Tour De France, which was simulcast on ITV1 and ITV4 with the Tour De France viewing on ITV4 was up 21% from 2011 figures.

ITV4’s entertainment includes action-packed reality programmes such as Cops With Cameras, Police, Camera, Action! and River Monsters, and cult classics such as Batman, The Saint and The Sweeney.

Audiences can also tune into the best movies for the male market – American Gangster, Goodfellas and Enter The Dragon to name just a few.