Privacy Policy

1. Online privacy practices

1.1 We at ITV PLC and our affiliated companies ('we', 'us', 'our') are keen to strike a fair balance between your personal privacy and ensuring you obtain full value from the internet and other products and services we may be able to offer to you. This website ('the Site') links to many different sites connected with ITV programming, some of which have their own terms and conditions and privacy policies of which you should be aware and which you should accept prior to accessing and using the relevant site.

1.2 We request that all users read and accept the terms and conditions and this privacy policy. If you do not agree to the terms and conditions or the privacy policy applicable to this Site or any Site managed by us that links from the Site, you must cease using the Site or the one linked from it that is within our control immediately.

1.3 We are fully registered under the Data Protection Act 1998 ('the Act'), and to ensure we comply with all protection the Act affords to you we have set out below how we intend to utilise the information provided by you when you register via the Site homepage. Further information on the Act is on the internet

1.4 When you access the Site, we may collect information such as your name, email address and other personal information. You can ‘unsubscribe’ at any time. We may also collect information about your computer, including where available your IP address, operating system, cookies and browser type. This may include statistical data about your browsing actions and patterns.

1.5 We may use your personal data for contacting you via the phone or email for support, direct marketing, notification of new products or new versions, general correspondence regarding the Site and correspondence which may relate to you. If you would rather not receive future marketing emails from us once you have registered, please inform us by email at

1.6 The information you provide will be kept confidential and will only be passed on to external companies if you have opted in to permit us to give your contact information to selected companies, business partners, sponsors and advertisers. If you opt out of permitting us to pass on your information, it will be used only to support your customer relationship with us (i.e. emails only from us) and to provide the specified service. We do not disclose or sell your information outside our corporate group except if we sell the whole or part of our business.

1.7 Our Site may not always be available and the material on it may not necessarily reflect our views. In particular, message rooms or bulletin boards which may be accessible via the Site or those accessible from it are not private and all users are responsible for content submitted by them. All users must also agree not to tamper with the Site and to respect our intellectual property rights and those of our licensors, and by accepting this privacy policy and the terms and conditions you hereby agree to do so. The Site may also have links to other websites over which we have no control.

1.8 In accordance with statutory obligations we only collect personal information from you which is necessary for us to supply the services to you, to ensure that content from our site is presented in the most effective manner for you and for your computer, to provide you with information, products or services that you request from us or which we feel may interest you and to carry out our obligations arising from any contracts entered into between you and us. You have the option at any time to request that we:

1.8.1 remove details from our database;

1.8.2 update the information we hold about you or your child;

1.8.3 request a copy of the information that we hold subject to the payment of a request fee; or

1.8.4 stop receiving data.

1.9 All you need to do is write to the address below quoting 'ITV PLC Website' and in each case quote your name and leave a telephone number so that we may contact you. We will take reasonable steps to verify your identity.

2. Parents’ guide for children

2.1 We are concerned that you as a parent or guardian are happy with your child using the Site.

2.2 Our Site is open to everyone of all ages and is free to access, and we want your child to enjoy those aspects of the Site and those sites which are linked from which are suitable for children and find it a rewarding and interactive experience which is safe for them to use. Those sites dedicated to children are necessarily specific and are subject to terms and conditions which govern how they are used and ensure that the users comply with the terms incorporated by us for their protection and ours.

2.3 This explains why we ask your child, if he or she is under 18 years of age, to seek your consent to them using this Site and those dedicated to children accessible from it, and that you register on their behalf wherever possible, as the terms and conditions and this privacy policy form an important contract between you and us.

2.4 We also recommend that you and your child keep usernames and passwords used within the Site and those connected to it secret from third parties.

3.1 Making sure you can buy safely online is a priority for us, and certain links accessible from our Site offer goods online. We have made strenuous efforts to ensure that security is one of our highest priorities and we have devoted a great deal of effort to ensure that our online security measures help to safeguard your information. Where possible we use industry-standard Secure Sockets Layer (SSL) technology to allow for the encryption of:
3.1.1 potentially sensitive information such as your name and address; and

 critically-sensitive information like your credit card number.

If concerned only about the privacy of your credit card information, we encourage you to use an alternative payment method if available.

We hope that once you understand the measures we take to help ensure secure transactions and privacy, and the steps you can take yourself, you will be as happy about the safety of your online transaction and order information as we are.

4. Cookies

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer’s hard disk so that the website can remember who you are.

A cookie will typically contain the name of the domain from which the cookie has come, the 'lifetime' of the cookie, and a value, usually a randomly generated unique number.

4.3 T
wo types of cookies are used on this website:

Session cookies: which are temporary cookies that remain in the cookie file of your browser until you leave the site, and

Persistent cookies: which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

Cookies can help a website to arrange content to match your preferred interests more quickly. Most major websites use cookies. Cookies cannot be used by themselves to identify you.

5. How we use cookies on our site and what information we collect

5.1 Session cookies

5.1.1 To allow you to carry information across pages of our site and avoid having to re-enter information.

5.1.2 To allow you to maintain a shopping basket.

5.1.3 Within registration, to allow you to access stored information.

5.2 Persistent cookies

5.2.1 To help us recognise you as a unique visitor (just a number) when you return to our website and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly.

5.2.2 To compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. We cannot identify you personally in this way.

5.2.3 Within research surveys, to ensure you are not invited to complete a questionnaire too often or after you have already done so.

6. Use of web beacons

6.1 Some of our web pages may contain electronic images known as web beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web beacons collect only limited information which include a cookie number, time and date of a page view, and a description of the page on which the web beacon resides. We may also carry web beacons placed by third party advertisers. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.

7. Disabling/enabling cookies

7.1 You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled.

7.2 Find out how to disable/enable cookies by clicking on the 'manage cookies' section of the Interactive Advertising Bureau UK website at

8. Further information on data protection and personal privacy

8.1 For further information from us on data protection and privacy, contact us via post sent to the following address:Legal Department, ITV PLC, London Television Centre, Upper Ground, London SE1 9LT

8.2 Information on the Data Protection Act 1998 is also on the Information Commissioner’s web site at
ITV PLC is a company registered in England and Wales (registered number: 4967001)